Chase The Craft
All about the craft of home distillation.
Built on blood, sweat and tears, I was tasked with creating a brand and assets that reflected that for a cult following. I’ve got to watch Chase the Craft grow from a humble Youtube channel to an impressive brand with almost 400k followers, and a raft of unique products.
The Chase the Craft logo combines a water droplet with the alchemy symbol for alcohol, as a memorable icon.
A different sort of challenge…
The team tasked me with designing a challenge coin the represented “infinite inspiration”.
I created a distilling "god" of all things that grow: berries, grains, fruit, herbs, and spices. With infinite flavour combinations, it keeps you inspired and fuelled to pursue the craft.
Challenge coins have become an integral part of numerous groups, forming their own unique cultures. They go beyond being mere merchandise and instead symbolize membership to a tribe or a community of like-minded individuals.
